Stem Floral


Identity Proposal

Creating a visual identity for a new London-based floral shop. Combining a modern, sharp type face with a subtle natural form creates a sophisticated presence while still remaining light and fun.

The logotype offers a distinct public face for the flower shop which can work on a street with either lots of existing character or fits in within a streetscape with more contemporary architecture. Without knowing the location of the future shop, flexibility in the mark was necessary.

Its the flowers, plants, and other arrangements that are going to be doing most the talking. The design does not try to fight for attention here but to only add to the story.

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